Currie

200 Acres of Master-Planned New Urbanism

The first component was the teaser element to the launch campaign. A promotional exercise using a mobile ‘set’ in the form of a juice truck to travel to different parts of the city and learn what Calgarians want, and how Currie may be the solution to all their needs.

Project Scope

CLIENT:

Canada Lands Company / Verv Projects

SERVICES:

Endless Possibilities

We worked alongside Verv Projects to tell the story for Calgary’s Currie development. The largest master-planned development in western Canada demanded a detailed story and we used a combination of live motion, motion graphics and 3D renderings to help pull the narrative together.

Seven Minutes

Currie to downtown Calgary is seven minutes by car. As a part of Currie’s positioning we were asked to create a cost effective, quick-turnaround film to play on the seven minute timeline and what interesting things that could be done within that period.