Simple Machines

Working Like Clockwork

Santa Cruz were launching two new single pivot bikes, and were looking for a marketing campaign to support their release. We put together the “Simple Machines” concept, and executed it over two separate shoots in California and British Columbia.

Project Scope


Santa Cruz Bicycles


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Part #2 – Whistler

Craig & Jason form part of Santa Cruz’s test crew, tasked with putting the new models through their paces, in the toughest test arena in the world – Whistler’s Bike Park.