A creative strategy is the first step in the process in outlining the goals of your brand, campaign advertising or message. Our team will dissect the brief and any additional material, and create a working ‘road map’ that ensures we are all on the same page and working as efficiently as possible. This gives you the full visibility from the earliest opportunity to see the objectives clearly and concisely.
This is the perfect opportunity to push, bend and break ideas to determine what is the most effective approach to the project. In our experience, this period of planning allows us to explore many options and allow them room to grow and develop into our final approach or be challenged to the point of breaking it. Either way it should be a fun process where there are no bad ideas. Regardless of the type of project, this stage is essential to its success.