200 Acres of Master-Planned New Urbanism
The first component was the teaser element to the launch campaign. A promotional exercise using a mobile ‘set’ in the form of a juice truck to travel to different parts of the city and learn what Calgarians want, and how Currie may be the solution to all their needs.
We worked alongside Verv Projects to tell the story for Calgary’s Currie development. The largest master-planned development in western Canada demanded a detailed story and we used a combination of live motion, motion graphics and 3D renderings to help pull the narrative together.
Currie to downtown Calgary is seven minutes by car. As a part of Currie’s positioning we were asked to create a cost effective, quick-turnaround film to play on the seven minute timeline and what interesting things that could be done within that period.