Dumbing Down the Shore

Is it paranoia, or are things really getting easier?

With the new launch of Rocky Mountain’s new “Pipeline” model, we were asked to create a story around the notion that the infamous ‘Shore was somehow dumbing down and becoming too easy. Using some inspirational cinematic references and a star-studded cast or Rocky’s sponsored pros, we delivered a film that delivers both inspiring riding and camera work.

Project Scope


Rocky Mountain Bicycles