New Westminster; the stage is set.

This project started with a great back story, based on the performing arts world. With that out-the-box story comes the challenge of avoiding a clich├ęd approach to the branding of the project. We set to work creating a name and concept art and pitched a dramatic and evocative stock image that set the scene for what we believed to be the best solution for the brand. We then started to deconstruct that single image into a fully functioning identity and brand, complete with dramatic renderings and a short film the story of our artist’s life in New Westminster.


Project Scope