Simple Machines

Working Like Clockwork

Santa Cruz were launching two new single pivot bikes, and were looking for a marketing campaign to support their release. We put together the “Simple Machines” concept, and executed it over two separate shoots in California and British Columbia.

Project Scope


Santa Cruz Bicycles


Part #2 – Whistler

Craig & Jason form part of Santa Cruz’s test crew, tasked with putting the new models through their paces, in the toughest test arena in the world – Whistler’s Bike Park.