Working Like Clockwork
Santa Cruz were launching two new single pivot bikes, and were looking for a marketing campaign to support their release. We put together the “Simple Machines” concept, and executed it over two separate shoots in California and British Columbia.
Part #2 – Whistler
Craig & Jason form part of Santa Cruz’s test crew, tasked with putting the new models through their paces, in the toughest test arena in the world – Whistler’s Bike Park.